Moves for Seniors Sponsors Senior Business Housing Webinar on How to Reach Optimal Occupancy
Moves for Seniors is proud to have partnered with Senior Housing Business to provide a timely and informative webinar on the 3Ms for optimal occupancy: Marketing, Moving and Maintaining.
Robert Burg, Executive Vice President Moves For Seniors, was one of the expert panelists, along with Julie Podewitz, Chief Marketing Officer at Traditions Seniors Living, Jay Hibbard, Senior VP Sales, Marketing & Communications at Covenant Retirement Communities, and Jamison Gosselin, Principal & Consultant from Jamison Marketing & Communications. Angela Green Urbaczewski, VP of Sales & Strategic Services at Solutions Advisors was the Webinar Moderator.
Effective marketing, moving and maintaining tools are three areas that separate successful seniors housing operators from the ones presiding over half-empty buildings. The expert panelists discussed several ways to find the right residents for different communities. Bob Burg talked about making sure the transition into a new home goes off without a hitch and that the entire onboarding experience runs smoothly. He shared a story about a 92-year old woman’s journey across the country from her old home in California to her new one at the Whispering Oaks independent living community in rural Pennsylvania. Click here to download and read the case study on moving to her new independent living home.
Panelists also covered how to attract, engage, nurture and convert leads using inbound marketing. The panelists talked about proven processes that can turn a new residents’ 90-day onboarding into a long-term relationship. Click here to view the Marketing, Moving and Maintaining: How to Reach Optimal Occupancy webinar.